­Samsung Electronics has shown off the latest smartphone to be based on its own bada operating system, the Wave 723 (Model : GT-S7320E). The Wave 723 will be available next month in Germany and will be gradually rolled out to other European markets including Southeast Asia, the Middle East Asia, and Africa.

“The Wave 723 reflects our relentless pursuit of the best in mobile technologies by optimizing the application and social media experience. In new and innovative ways, the Wave 723 delivers on Samsung’s goal to give a rich, connected smart phone experience to everyone,” said JK Shin, President and Head of the Mobile Communications Business, Samsung Electronics.

The bada platform is at the core of Samsung’s application-centric vision and allows for the open development of apps of all kinds. Wave 723 is developed based on the bada SDK 1.1. The SDK 1.1 has Auto-UI scaling feature where application developers can reproduce applications to work on Wave 723 from already developed bada Application on Wave.

Equipped with the latest Wi-Fi (802.11 b/g/n), the Wave 723 lets users take advantage of download speeds while reaching networks at greater distances. It has an easy and simplified downloading process so you can get apps to your phone faster than ever. This means users can take full advantage of the application-centric nature of the Wave 723 without having to wait for the applications to download.

The phone’s leather flip cover offers protection to the mobile as well as a claimed sophisticated flair.

No technical specifications or pricing was announced though.