Reporter PK



Samsung Electronics Co. Ltd, a global leader in digital media and digital convergence technology, today unveiled the latest additions to its 2View camera portfolio – the 14.2 mega-pixel ST600 and ST100. Transforming the consumer-behavior in photography, Samsung 2View cameras are the new standard in compact camera category and reinforcing the company’s position as a global leader in innovative digital imaging. The ST600 and ST100 are inspired by the success of ST550 and ST500 cameras, to offer a stylish design, a full-range of smart and easy-to-use features and Samsung’s revolutionary dual LCD technology.

These new flagship cameras have 1.8” front LCD screens, activated by a simple tap, and upgraded from the previous 1.5” screens. The larger front LCD screens make it easier for consumers to properly frame themselves in their photos and videos, by stepping out from behind the camera and joining their friends and family in action. The Samsung 2View ST600 and ST100 are also available in four stylish, mood-inspired colors, including hot pink, gold, black and purple, and are encased in a slim and sleek compact frame with a metallic finish to deliver a new sense of fun with modern functionality.

The General Manager Samsung Pakistan Mr. Steve Han said; “This launch is an important landmark for Samsung as it reinforces our position as a leading innovator in the digital camera market. Samsung continues to gather deep insight into our customer’s preferences and habits, thus simplifying their photography tasks. With the new ST600 and ST100, we have enabled them to take the perfect profile shot. Never again will they miss that perfect picture moment with family and friends, as they will always remain in front of the 2View cameras.”

With high-quality Schneider KREUZNACH lenses, supported by Optical and Digital Image stabilization these cameras help consumers produce blur-free images. The ST600 has a 27mm wide-angle focal length with a 5x optical zoom, while the ST100 features an internal, 5x optical zoom, along with a 35mm focal-length. Samsung’s Smart Auto (Still & Movie) scene recognition technology enhances the quality of every image.

Additional features include “self-portrait mode, couples’ mode, children’s mode, visual self-timer and the latest Samsung “Jump” mode which prompts the subjects to jump in unison and captures their images in mid-air. The “Smart Gesture User Interface” (UI) allows quick use of key features with a simple tilt or a hand gesture.

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