Samsung Electronics, a market leader and award-winning innovator in consumer electronics, home appliances, semiconductors and telecommunications, has recently inaugurated two ‘Samsung Concept Shops’ in Lahore.

“The Samsung Concept Shop is a model of the Samsung Retail Brand, from where all retailers can learn and emulate for a consistent branding approach. We at Samsung Electronics are committed to providing the Pakistani consumers the best retail consumer experience and the Concept Shops are a step in this direction,” said Hee Chang Yee, MD Samsung Electronics Pakistan.

Mian Muhammad Fazal, Chairman Orient Group of Companies, the distribution partners of Samsung, said “These Brand Shops are a milestone in the Orient Samsung partnership. We plan to launch many such centers throughout Pakistan. Orient’s vast distribution network aims at giving the Samsung Products access to all parts of the nation”.

Consumers visiting these ‘Samsung Concept Shops’ will be able to purchase various Samsung products available for sale in Pakistan. These include Samsung 3D Smart TV’s, LED and LCD TV’s and monitors, Plasma Display Panels, IT products, Camera’s, Mobiles, and various Home Appliances.

As part of the inauguration campaign various giveaways were provided to consumers who visited the shops before Eid ul Fitr, while the consumers who purchased one or more Samsung products were given the opportunity to participate and win fabulous prizes through a lucky draw, held on ‘Chand Raat’ in both shops, where Samsung rewarded two microwave ovens, four cameras and two 32” LCD’s.

Of the two concept shops the first is situated in Cavalry Ground, Lahore and was inaugurated by Hee Chang Yee, Mian Muhammad Fazal, and the owner of the Cavalry Ground Shop, Atta Mohiudin. The second concept shop in Block ‘T’ DHA, Lahore was inaugurated by Hee Chang Yee, Mian Muhammad Fazal and the owner of this Shop Faisal Pasha.