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Samsung Brings itsVision for the ‘Home of the Future’toIFA 2014

Samsung Brings itsVision for the ‘Home of the Future’toIFA 2014

samsungSamsung CEO Boo-Keun Yoonsays the consumer electronics industry needs to agree on open industry standards so that the future home can adapt to the unique needsof people

The President and CEO of Samsung Electronics Co., Ltd., Boo-Keun Yoontoday delivered the opening keynote speech at IFA 2014, calling on the consumer electronics industry to agree on open industry standards so that the ‘Home of the Future’can meet the demands of peopleand adapt to their unique needs and lifestyles.

“The home of the future is not about the technology, nor is it about being smart and connected,” Mr. Yoon said. “It’s about human-based innovation. It’s abouttechnology that isn’t overwhelming and works discretely behind the scenes to adjust to consumers’ needs at the right time.”

As part of Samsung’s vision for “bringing the future home,” Mr. Yoon said the ‘Home of the Future’ will adapt to people’s needs through three key attributes, ultimately becoming a home that cares for people:

Ÿ Show Me: It will make complex data visible and useful so people can make better choices.
Ÿ Know Me: It will learn people’s needs and recognize lifestyle patterns.
Ÿ Tell Me: It will proactively adjust to their needs and provide suggestions without being asked.

“I don’t want Samsung to be remembered as a technology company,” Mr. Yoon said. “I want us to be remembered for providing unique experiences, because true innovation today is centered on people and their dynamic needs and lifestyles.”

A Billion Homes of the Future
Mr. Yoon further notedthat each future home will be tailored to the different needs of those who live there. In this way,there will not be one Home of the Future, buta billion Homes of the Future that aretailored to the unique passions and needs of people.

Taking the Leading Role
Samsung is one of the companies best equipped to turn this vision into a reality. As the leader in consumer electronics – from mobile devices and TVs to home appliances and healthcare – Samsung will use the research and creativity of its six Lifestyle Research Labs, six Product Innovation Teams and six Design Centers around the world, as well as strategic collaborations with industry partners,to bring the Home of the Future.

Open Collaboration
Samsung recently announced itsacquisition of SmartThings, a leading open platform for the next-generation smart home experience.In justover two years,SmartThings has built an active ecosystem that supports more than 1,000 devices and 8,000 apps created from its communityof device makers, inventors, and developers.

“We are thrilled to work together with Samsung,” saidAlex Hawkinson, CEO of SmartThings. “With the scaleof resources and supportfrom Samsung,we’ll be able to expand our platform toeven more partners and devices.We’ve come so far, in such a short time,and are really excited for what’s ahead.”

The Future is Not Far
In concluding his keynote, Mr. Yoon added that the future home isnot far away – and that the change ahead willbe dramatic for many fields.

“The opportunities ahead are enormous,” Mr. Yoonsaid. “The ‘Home of the Future’ will not just boost the tech industry, but will create more jobs and a ripple effect across society – from energy efficiency to safety, and independence for our increasingly aging population. By collaborating with industry partners, Samsung is well positioned to lead and drive this transformation.”

Samsung showed a future home concept video that combined currently existing technologies with those of the future, further illustrating just how near the future home is.

For a live stream of Samsung’s IFA Keynote, as well as a full recording after the show, please visit:

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