Samsung Electronics Co., Ltd. is a global leader in digital media, digital convergence and mobile communication technologies. It is the world’s biggest maker of flat-screen TVs, as its second-quarter share in the global TV market reached a record high on strong demand for its new 3D TV products. Samsung has delivered One Million 3D TV sets to consumers within six months. Samsung’s aggressive early launch plans enabled it to win 88.3% share of the 3D TV market in USA, between March and July of 2010. Globally, Samsung forecasts its sales to reach 3.4 million 3D sets this year—and the US will account for a massive 66% of global demand for its 3D screens.
The General Manager Samsung Electronics Pakistan, Mr. Steve Han said; “Our supremacy in the 3D arena, is a result of constant research and development, accurate forecasts of market dynamics and a deep insight on consumer preferences. The consumers’ overwhelming response to Samsung 3D TV will inspire us to continue building revolutionary 3D products”.
According to data provided by international research firm DisplaySearch, Samsung’s revenues are 24 percent of the global TV market in the April-June period. Samsung won 24.4 percent of the world’s flat-screen TV market by sales in the same period, and also held 24.2 percent of the global liquid crystal display (LCD) TV market.
Samsung also took the largest market share ever, in the North American LCD TV market, accounting for 29.3 percent of LCD TV sales in the second quarter. In terms of shipments, Samsung sold 9.04 million units of flat-screen TVs, including LCD TVs and plasma display panel (PDP) TVs, up 42.9 percent from a year ago.