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Mobilink Launches ‘Jazba’ – a fun-filled, vibrant brand for the youth segment

Mobilink Launches ‘Jazba’ – a fun-filled, vibrant brand for the youth segment

Mobilink, Pakistan’s market leader in cellular services and a part of Orascom Telecom Holding, today launched its new package “Jazba” on Jazz with the freedom to make subsidized calls all day and enjoying unmatched “On-net” and “Off-Net” rates. The new product focuses on the passion for values and finding one’s inner self.

Mobilink’s “Such Jazba” communication-platform leverages the youth to avail value-for-money and be true to themselves and pay heed to their inner voice. The competitive rates and lucrative features of “Jazba” include; On-Net (Mobilink to Mobilink) calls @  Rs. 0.70/ 30 seconds, Off-Net calls @ Rs. 0.80/30 sec, 3 Friends & Family Nos. @ Rs0.45/30 sec, SMS All networks @ Rs. 2.00/message, International SMS @ Rs 2.50/message and  a Daily-package fee @ Rs 1.00/day.

“Jazba” brings a multitude of superior offerings encased in one simple package surpassing all previous packages and promos available in the cellular industry of Pakistan. Jazba is also enriched with high value Bundle-offers to suit the communication needs of the subscriber.

Mobilink’s vice-president Marketing, Bilal Munir Sheikh said; “We have launched “Such Jazba” to deliver power-packed communication for the Pakistani youth. The launch of this package by Mobilink Jazz signifies the importance of this segment, which is vibrant and has unique needs to fulfill their communication needs. Jazba fills that need and allows our young Pakistanis the freedom to communicate with their friends and family conveniently and with ease. Also keeping in mind thee limited pockets of our youth segment the value added services and bundles make this the ideal connection for our youth today!”

“Jazba” is a platform that enables customers in expressing honest values to the people who matter and to the society around them. The launch of this package is expected to make a difference in people’s lives through engagement not only on a cellular level but a 360 campaign that also includes an interactive and independent web-portal offering a multitude of services to the Jazba customer.

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