Reporter PK participates in DigiMark Conference 2014 participates in DigiMark Conference 2014, an online marketplace, participated in the recently concluded Digital Marketing Conference 2014 (DigiMark 2014) to help promote Pakistan’s digital and e-commerce industry. Kaymu’s Co-Managing Director Asia Region, Mr Ahmed Khan, was part of the panel discussing the role of digital media in retail branding.
Speaking at the event Mr. Khan commented, “Pakistan’s economy as a whole has finally started embracing digital and online platforms as a viable outlet to promote their businesses. While our ecommerce industry is still lagging behind compared to other nations in the region, the advent of 3G and 4G service has expedited the growth process. The future of ecommerce in Pakistan is bright.”
DigiMark 2014 was aimed at providing a platform to the giants of Pakistan’s digital landscape to express their views on this growing industry. A number of speakers from highly reputed organizations were present at the event giving them an opportunity to share ideas on how to boost the ecommerce and digital industry in Pakistan.
Some of the prominent participants at the event included Salman Mazhar, Head of Marketing at Wateen Telecom; Mr. ObaidSaleem, Director Strategy & Planning at Zong; Mobilink’s Director B2B Marketing Mr. Ehitsham Rao; Mr. ZeeshanSuhail, Manager Public Affairs for Nestle; and many others.
The event was also attended by aspiring students to gain an insight into the developments of the digital industry.
Ecommerce is a booming industry in Pakistan and it is believed that its contribution towards the country’s economy will increase significantly in the next few years.

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