Etihad Airways, the national airline of the United Arab Emirates, has signed up the 50,000th Pakistan-based member in its Etihad Guest loyalty program.

The 50,000th member is Mr. Muhammad Naeem of Sialkot, who joined last month during his flight from Lahore to Istanbul on Etihad Airways. He has been awarded 50,000 Etihad Guest miles as a surprise gift.

Amer Khan, Etihad Airways’ Country Manager Pakistan, said: “Since its launch four years ago, Etihad Guest has attracted one million members globally. Acquiring fifty thousand members from throughout Pakistan during this short time is a remarkable achievement.

“We continue to raise the bar in terms of innovation, benefits and rewards for our guests, as well as increase flexibility and ease in earning and burning miles, which we believe are key factors in the strong growth of our membership base.”

Last year, Etihad welcomed Bank Al-Falah, its first key partner in Pakistan, to its loyalty program, as well as signing up Development in Literacy (DIL) as the preferred local charity, enabling members to donate their Etihad Guest miles.

Etihad Guest was launched in August 2006, and quickly established itself as one of the airline industry’s fastest-growing and most innovative loyalty programs. Members have the opportunity to accumulate Etihad Guest Miles which can be redeemed against a wide selection of up to 2,900 flight and non-flight rewards from the airline’s award-winning Reward Shop, which features products from more than 200 partners.