Yesterday, at an exclusive launch event at London’s Battersea Evolution, Huawei Consumer Business Group unveiled the much-awaited Huawei P9 series, destined to reinvent smartphone photography.
At the global technology brands’ star-studded event, Hollywood actor Henry Cavill, who features in the Huawei P9 campaign alongside Scarlett Johansson, was joined by a host of world-renowned photographers including Mary McCartney and National Geographic World Press Photo Award winning photographer David Guttenfelder.
The event dazzled with Pakistani celebrities and media persons. Media personalities Waqar Ali Khan ,Sidra Iqbal and Alizeh Fatima gave the event an extra bling. Head of Marketing Pakistan Huawei Technologies Mr Fraz Malik Khan, CEO Advance Telecom Rizwan Majeed, CEO Airlink Moazzam Paracha , President M&P Mr. Ray and MD Kamran Nishat accompanied the celebrities on the exciting P9 star studded launch.
The Huawei P9 is the first smartphone from the collaboration between Huawei and the global iconic camera brand Leica, resulting in a stunning dual-lens camera in a smartphone, which sets a new benchmark in smartphone camera technology, with more light and better clarity, to capture brilliant colour and striking black and white images in true Leica style.
Images from the ground-breaking dual-lens camera are brought to life on a 5.2 inch full HD display. The P9 is powered by Huawei’s latest HiSilicon Kirin 955 chipset and runs Android Marshmallow 6.0.
The Huawei P9 family fuses cool, sleek design and precision detail with state-of-the art technology to change the way we see the world. It continues Huawei’s legacy of premium mobile devices that have set the industry standard for elegance and performance.
Richard Yu, CEO, Huawei Business Group, comments: “We believe in cultural technology, born out of people’s curiosity and desire to be creative by changing the way they experience the world around them. With the P9, working with Leica, we have challenged the norm of what was possible in lens technology – a game-changer for smartphone photography.
“Our launch city of London is renowned globally for cultural excellence. We seen the P9, coupled with our iconic partners, who are equally renowned for their determination to look beyond what is possible, whether in the field of creative arts, design or engineering, as the next step in a visual revolution.”
“As technology changes the way we capture and enjoy photography, we are excited to work with a like-minded partner such as Huawei, equally committed to a cultural, visual future,”commented Oliver Kaltner, CEO of Leica Camera AG. “Huawei’s passion for pushing boundaries of innovation, matched with our proven expertise in camera and lens engineering, has made for a beautiful collaboration in creation of the P9.”
Hollywood stars and faces of the campaign, Henry Cavill and Tony award-winner Scarlett Johannson, will appear in a new TV commercial shot in Shanghai and New Zealand by famed director Baillie Walsh from RSA, which will air internationally from mid April. Where both stars are normally the subjects of the camera’s gaze, here we see them putting the Huawei P9’s amazing camera technology to the test to capture, share and compete for the best shot…but who will win?
Henry Cavill comments: “I have a genuine passion for technology, so I’m excited by the opportunities created by the P9 dual lens. I’m impressed by the partnership of Huawei and Leica in their engineering of a true high performance smartphone camera. They’ve done this and managed to package it into a fantastic device as well.”
Sending a message from the set of her latest film Scarlett Johansson comments: “The art of photography really resonates with me. It was exciting to see Huawei is partnering with world’s iconic camera brand Leica to create the amazing device. I was delighted to work with Huawei on this project as I love the way it invites us to feed our curiosity and share new perspectives.”
Huawei also partnered with a number of high profile professional photographers to support the launch of Huawei P9 including iconic celebrity fashion photographer, Mario Testino, who shot the campaign visuals. Other renowned creators involved in the project include: Mary McCartney, National Geographic photographer, David Guttenfelder; Reuben Krabbe, from extreme sports community, Banff; and Conde Nast Traveler magazine; and the renowned photographic community, Eye Em. Each photographer collaborated by shooting a collection of images with the P9, inspired by and to showcase the ground-breaking new capabilities of the smartphone.